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No Fancy Playbook, Just Real Strategy for Going Global
Breaking into global markets isn’t about chasing a flashy playbook — it’s about getting brutally clear on what works, what doesn’t, and what your business can actually sustain. Instead of copying big-company moves, this guide shows SMBs how to expand intentionally: validate real demand, localize with purpose, manage money like an operator, and build the right allies on the ground. If you’re ready to go global without losing your footing, start here.